Kron is the exclusive authorised retailer across Europe for the maisons we carry — Poedagar, Nibosi, Naviforce, Mark Fairwhale and every marque on our shelves. Each timepiece is sourced directly under distribution contract, authenticated in our Cambridge premises, and delivered to you as the genuine article — never anything less.
Why you’ll see “cheaper” versions elsewhere
As these maisons have grown in popularity, so has the market for imitation. Marketplaces such as AliExpress, Alibaba and unauthorised third-party sellers now list look-alikes at prices that simply cannot be genuine — because they are not. These are replicas: assembled outside any official channel, with no quality control, no warranty, and no guarantee that what arrives bears any resemblance to the photograph.
It’s worth knowing: these maisons keep no official direct-to-consumer website of their own. So any site posing as them, or offering them at a fraction of the price, is unauthorised by definition — and many are outright scams designed to take your money and disappear.
They damage the reputation of the very brands we champion, and they leave the buyer with a disposable counterfeit instead of a considered timepiece. If a price looks too good to be true, it is.
The Kron guarantee
The only authorised source for these maisons on the continent, under contract.
Every watch is inspected and verified before it reaches your wrist.
Case, movement & bracelet all covered, honoured from Cambridge.
Unworn & boxed, returned free worldwide. No risk to you.
There is one authorised source for these maisons in Europe.
Buy from Kron, and you buy the real thing — guaranteed.

